May 18, 2012
Mills, like almost everyone in charge of London 2012, speaks of the Olympic brand with almost religious awe. Conversation on this topic often verges into humid, inadvertently revealing territory. One former committee member told me that the Olympic brand stands for “the world coming together to celebrate humanity…. In an Olympic Village, you see it. These are the most beautiful people in the world in the prime of their lives, dedicating their lives to excellence. And they’re all taut, and they’re all fit, and they’re all excited, you know. The youth of the world coming together to celebrate beauty and their athleticism. There’s a lot of shagging gets done in the Olympic Village. A lot of shagging, I’m telling you.
Can London Afford the $14.5 Billion Price Tag of the Summer 2012 Olympic Games? | Culture | Vanity Fair

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