Napster sent their VP for policy, Manus Cooney, to a CPTWG meeting once, around six months ago. The really funny thing was that, after he’d introduced himself, all the participants refrained from using the verb "Napsterize", or the noun "Napsterization", ordinarily so common at CPTWG. (The same thing happened, if I remember correctly, when Manus joined a BPDG conference call.)
At subsequent meetings, and on subsequent calls, with Manus absent, people went back to talking about "Napsterization".
Napsterize the enterprise!